Human Shoes.

Established in 1995, Human provides everyday Australians with affordable fashion in women’s shoes. Human exemplifies a commitment to balancing essential pieces with the season’s iconic trends, always maintaining a focus on wearability, quality, and style.

The Work.

Cortal Digital was tasked with scaling Human’s women’s shoe sales across all major women’s footwear categories. We optimised user experience, Meta Ads, promotional tactics and business development to bolster online sales growth along with brand awareness.

The Result.

  • +93% Increase in Total Sales

  • +75% Increase in Online Store Sessions

  • +38% Increase in Online Store Conversion Rate

    *Comparing Period Prior to Engagement

Six pairs of sandals in white, gray, black, pink, beige, and brown, lined up on a concrete curb with shadows cast on the ground.